Truemed

Truemed is the leading payment integration that enables health and wellness brands to unlock access to over $150B in HSA/FSA pre-tax consumer spending. While traditional healthcare payments are typically limited to clinical or reactive care, Truemed allows qualified customers to use HSA/FSA dollars on eligible products including fitness equipment, sleep products, supplements, digital health tools, and food, when supported by a Letter of Medical Necessity (LMN) and permitted under IRS guidelines.

By integrating directly into a merchant’s Stripe checkout, Truemed manages the end-to-end compliance required for HSA/FSA payments. This includes medical evaluations conducted by independent clinicians who issue LMNs through a friction-free workflow. Truemed is SOC 2 Type II certified, ensuring enterprise-grade security and data protection for merchants and customers.

Truemed works with 3,000+ brands, and independent clinicians have issued 1M+ LMNs through the platform. Merchants increase conversion and average order value by making eligible products more affordable through pre-tax dollars, with partners reporting an average 24–28% conversion lift, 20%+ AOV increase, and the ability to launch in under 7 days.

Customers buy directly from the brands they already trust. Truemed enables compliant payment so merchants can focus on growth while Truemed facilitates eligibility determinations by independent clinicians, documentation, and IRS 213(d) compliance. Visit truemed.com/partners to get started.